•1 min read•from TechCrunch
A look at Tim Cook’s 15-year legacy as CEO of Apple
Our take
Tim Cook's 15-year legacy as CEO of Apple marks a transformative era for one of the world's most valuable companies. Joining Apple in 1998, Cook succeeded Steve Jobs in 2011 and has since propelled the company to unprecedented heights, achieving a remarkable $4 trillion market valuation. Under his leadership, Apple has expanded its product line, embraced sustainability, and prioritized user privacy, all while fostering a culture of innovation.
Cook, who joined Apple in 1998, succeeded Steve Jobs as CEO in 2011 and went on to transform Apple into a $4 trillion powerhouse.
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