•1 min read•from TechCrunch
Airbnb co-founder taps Peter Arnell as first US chief brand architect
Our take
Airbnb co-founder Joe Gebbia has appointed Peter Arnell as the first chief brand architect for the United States, a role aimed at enhancing user experience across 27,000 federal sites. Arnell will work within Gebbia’s National Design Studio, focusing on unifying the digital landscape and streamlining how Americans interact with government services. This initiative seeks to transform the way citizens access essential services, fostering a more intuitive and efficient engagement with the federal government. Arnell's expertise promises to drive meaningful change in public service design.
Arnell joins Gebbia’s National Design Studio under Trump to unify UX across 27,000 federal sites and streamline how Americans use government services.
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