•1 min read•from TechCrunch
Apple under Ternus: what comes next for the tech giant’s hardware strategy
Our take
As John Ternus steps into the role of CEO at Apple, the tech giant is poised for a strategic shift that emphasizes hardware innovation. Known for his deep expertise in hardware development, Ternus is likely to realign Apple's focus on devices, reviving the company's legacy of creating groundbreaking technology. This renewed commitment to hardware could lead to transformative products that enhance user experiences and redefine industry standards. As Apple navigates this new chapter, the emphasis will be on integrating cutting-edge technology with user-centric design.
John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its strategy.
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