•1 min read•from TechCrunch
Apple was surprised by AI-driven demand for Macs
Our take
Apple recently acknowledged an unexpected surge in demand for its Mac lineup, driven by advancements in AI technology. As a result, the company anticipates supply constraints for the Mac mini, Mac Studio, and Mac Pro in the upcoming quarter. This shift highlights the growing importance of AI in enhancing productivity and creativity, prompting users to seek out powerful computing solutions. Apple’s response underscores its commitment to meeting this rising demand while navigating the challenges of supply chain limitations in a rapidly evolving market.
Apple said it will be supply-constrained on Mac mini, Studio, and Neo in the next quarter, too.
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