•1 min read•from TechCrunch
Bumble is getting rid of the swipe, CEO says
Our take
Bumble is evolving its approach to online dating by eliminating the iconic swipe feature, as announced by CEO Whitney Wolfe Herd. This shift aligns with her vision of integrating AI into the platform, enhancing user experiences and connections. Bumble is actively developing an AI dating assistant named Bee, which aims to serve as a supportive tool in fostering meaningful relationships. Wolfe Herd has long emphasized that AI will act as a "supercharger" for love, underscoring Bumble's commitment to innovation in creating deeper connections.
Based on Whitney Wolfe Herd's past comments about Bumble's new direction, the company is expected to lean into AI -- Bumble is even working on an AI dating assistant called Bee, and the CEO has made many comments over the years about how AI will be "a supercharger to love and relationships."
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