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Calculate the base sales forecast (baseline) for 12 months.

Our take

Calculating a base sales forecast for 12 months involves analyzing historical data and identifying trends among your 200+ SKUs. Start by reviewing the sales history from 2024, considering seasonal fluctuations and promotional impacts. For items with inconsistent sales, like spikes or zeros, use methods such as smoothing techniques or moving averages to create a more reliable baseline. This foundational analysis will guide your projections for 2026, helping you build a robust demand planning strategy.

Calculating a base sales forecast for 12 months can seem like a daunting task, especially when dealing with a diverse array of SKUs and varying sales histories. The scenario presented—managing over 200 SKUs with a mix of historical sales data, promotional plans, and gaps in the data—highlights a common challenge in demand planning. It is crucial for businesses to develop accurate forecasts, as these projections directly influence inventory management, budgeting, and strategic decision-making. For those exploring similar forecasting challenges, our article on Excel formula for projected annual totals offers a practical approach to leveraging spreadsheet tools for predictive analytics.

The first step in forecasting sales is often to clean and analyze the data. The use of medians to filter out outliers, as mentioned in the query, is a solid approach, as it helps in eliminating anomalies that may skew results. However, the next phase—developing a reliable forecasting algorithm—can be less intuitive. For those new to this process, understanding the nuances of historical sales trends, seasonality, and promotional impacts is essential. This is where techniques like time series analysis or regression modeling can come into play, allowing businesses to derive insights from existing data rather than relying solely on guesswork. For a deeper dive into effective sales tracking methods, check out our article on Monthly tracking workbook I use to track employee sales metrics; Trying to find a way to make the process less labour intensive.

As the user outlined, certain products may show remarkable spikes in sales during specific periods, while others may not have any historical data at all. A key aspect of forecasting is recognizing these patterns and adjusting the model accordingly. For instance, if a product typically experiences a sales surge during the holiday season, this trend should be factored into the forecast. Additionally, understanding the implications of promotions scheduled for 2025 can provide valuable context for estimating sales in 2026. The integration of promotional plans into forecasting models is often overlooked but can significantly enhance accuracy.

Ultimately, the goal is to empower decision-makers with a robust sales forecast that facilitates better planning and resource allocation. By fostering a culture of data-driven decision-making, organizations can overcome the limitations of traditional spreadsheets and embrace more innovative forecasting solutions. As we look towards the future of data management, the importance of leveraging AI-native technologies to simplify these processes cannot be overstated. Businesses that prioritize accessibility and user-friendly tools will find themselves better equipped to adapt to changing market dynamics.

In conclusion, while the task of creating a base sales forecast may initially seem overwhelming, it presents an opportunity to harness data in new and transformative ways. As demand planning continues to evolve, embracing innovative forecasting methods will be critical for maintaining a competitive edge. How will your organization adapt its forecasting strategies to thrive in this increasingly complex landscape? As we move forward, staying attuned to advancements in AI technology and data analytics will be essential for turning challenges into opportunities.

I have a task: To calculate the base sales forecast (baseline) for 12 months. This is a task for demand planning.
I have 200+ SKUs, a table in which there is a sales history for 2024, promotions that will be held in 2025, and 2026 is empty, for which it is necessary to calculate the basic sales forecast. Among the positions there are those that have a sales history for the whole of 2024 (some moonths have zero values, some do not), and positions that have high sales in the middle of the year (2 to 5 times higher than the neighboring months), and those with a sales history that begins in the middle of 2024, and before that they were not sold.
This is the first time I've encountered such a task, so I need to understand how to do it, at least the basic algorithm, general idea. I tried cleaning the data using the median, removing zeros and spikes (if the value in the cell is greater than 1.5*median, then put the median), but I just don't understand what to do next?

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