•1 min read•from TechCrunch
Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI
Our take
Cathie Wood’s ARK Investment Management has made a significant move by leading an investment in Lucra, a startup that redefines corporate loyalty programs through interactive esports. This innovative approach not only enhances customer engagement but also sets Lucra apart in a competitive landscape. Securing ARK as a lead investor underscores the potential of Lucra’s vision, highlighting a shift away from traditional loyalty schemes. As Lucra continues to evolve, it invites companies to explore fresh strategies that resonate with today’s digital-savvy consumers.
Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.
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