•1 min read•from TechCrunch
India’s app market is booming — but global platforms are capturing most of the gains
Our take
India’s app market is experiencing significant growth, particularly in the non-gaming sector, where streaming services and AI-driven applications are leading the charge. Despite this impressive expansion, a substantial portion of the market gains is being captured by global platforms, highlighting a competitive landscape. Meanwhile, spending per user in India remains below that of its global counterparts, suggesting untapped potential. As the market evolves, understanding these dynamics will be crucial for local developers aiming to leverage emerging opportunities and enhance user engagement.
Non-gaming apps, led by streaming and AI, are driving growth, even as India's spending per user lags global peers.
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