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Is it possible to isolate weekly data from rolling 28-day totals if I don't have the starting "anchor"?

Our take

Are you grappling with extracting specific weekly data from rolling 28-day totals? This common challenge arises when initial reports do not include starting values. If you have several overlapping reports, you might wonder if there's a way to isolate true weekly figures. By estimating the oldest week's value from your first report, you can begin calculations, but understanding how long it takes for this assumption to stabilize into accuracy is key.

Hi everyone, I’m looking for some help with a data extraction problem.

I receive a weekly report for a subscription service I manage, but the system only provides Rolling 28-day totals. For example:

Report 1 (March 1st): Shows total revenue for the last 28 days.

Report 2 (March 8th): Shows total revenue for the last 28 days.

Since these two periods overlap by 21 days, I want to work out exactly what happened in that one specific new week (the 7 days between the reports).

The Mathematical Problem: I know the standard formula to extract a new week is: New Week = (Current 28-day Total - Previous 28-day Total) + Oldest Week (the one that just dropped off)

The Catch: I only started tracking this recently. My very first report was already a 28-day rolling total, so I don't know the value of the "Oldest Week" that needs to be added back in.

My Questions:

If I have 5 or 6 of these rolling reports, is there a point where I can eventually work out a real weekly number (not an average), or will every subsequent week be "artificial" because I never knew the value of that very first week?

If I just assume the four weeks in my first report were equal (Total ÷ 4) and use that to start my calculations, how many weeks/reports does it take until that "guess" is flushed out and my weekly data becomes 100% accurate?

Thanks for any insights!

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