•1 min read•from TechCrunch
Match Group invests $100M in Sniffies, a cruising app for gay men
Our take
Match Group has made a significant investment of $100 million in Sniffies, a cruising app designed specifically for gay men. This strategic move represents Match Group's latest effort to reignite enthusiasm for online romance, particularly within mobile platforms. By supporting Sniffies, the company aims to tap into a vibrant community while enhancing user experiences in the dating landscape. This investment not only underscores Match Group's commitment to diverse dating solutions but also highlights its focus on innovative approaches to meet evolving relationship needs.
The app is Match Group's newest attempt to get mobile users excited about online romance again.
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