•1 min read•from TechCrunch
NYT’s Wordle to become a TV game show
Our take
The New York Times is taking its popular word puzzle game, Wordle, to the television screen in an exciting new game show format. This collaboration marks a significant milestone as it is the first time The Times has partnered with a TV broadcaster for an entertainment-based program. As print revenue continues to decline, this innovative move reflects the media company's commitment to diversifying its offerings and enhancing its digital subscription model, inviting audiences to engage with their favorite word game in a fresh, interactive way.
This will be the first time that The Times has collaborated with a TV broadcaster for an entertainment-based program, representing yet another pivot in the media company's attempt to build a sustainable digital subscription business as print revenue continues to decline.
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