•1 min read•from TechCrunch
The company behind ClassPass and Mindbody just got a lot bigger with a $7.5B merger
Our take
In a significant shift for the fitness industry, the recent $7.5 billion merger between the companies behind ClassPass and Mindbody marks a critical step toward consolidation in a competitive landscape. This merger underscores a growing trend where larger entities are joining forces to enhance their offerings and streamline services. Similarly, MyFitnessPal has expanded its capabilities by acquiring Cal AI, and Strava has bolstered its portfolio with the addition of cycling app The Breakaway and running app Runna.
The merger is a sign that the fitness industry is continuing to move toward consolidation to compete at a larger scale. Recent moves include MyFitnessPal acquiring Cal AI, an AI calorie counting app, and Strava buying two apps: cycling app The Breakaway and running app Runna.
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