•1 min read•from TechCrunch
US healthcare marketplaces shared citizenship and race data with ad tech giants
Our take
Recent investigations by Bloomberg revealed that healthcare marketplaces in Virginia and Washington, D.C. had been sharing sensitive citizenship and race data with advertising technology companies. This revelation raised significant concerns about privacy and data security. In response, both jurisdictions have paused the collection and sharing of this information to reassess their data practices. This decision highlights the ongoing scrutiny of how personal data is managed and the importance of safeguarding sensitive information in the healthcare sector, particularly in an era of increasing digital advertising.
Virginia and Washington, D.C. paused the data collection and sharing, after Bloomberg's investigation found their health insurance marketplaces were sharing users' information with advertisers.
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