"Euphoria" Season 3 Makeup Is "Unapologetic" and "Feral"

Regardless if you were a thriving member of the popular crowd or couldn't wait until graduation to leave everyone behind, there's a melancholy everyone feels post-high school. Your safety net is gone, everyone in your orbit drifts further away, and life gets real — fast. And when we meet Rue, Maddy, Lexi, and the rest of the "Euphoria" gang in season three a few years after graduation, there's that vibe shift. As Donni Davy, the hit show's makeup lead, describes the theme of this season's glam: "We're out of whimsical and experimental and into feral, purposeful, unapologetic," Davy tells Popsugar.

Makeup has always played a role in "Euphoria," and Davy and her team wanted that to continue into the new season. Collaborating with the stars and the show's creator, Sam Levinson, Davy made sure the glam translated the major changes we see in the characters, leaning into more of the hardness. "The makeup has to say something to the audience and drive the story forward," she says. "If it's not making the audience feel something, it's not fulfilling its potential."

There are some key moments with Nate, Ali, and Cal later on to look forward to (Davy says to expect a lot more when it comes to Nate, especially), and new characters, Magick and Kitty, played by Rosalia and Anna Van Patten, both of whom wear Davy's favorite makeup looks this season. "You should keep massive eyes out for the sparkling, highly stylized looks that these characters wear," she teases. But the most exciting part of season three is the launch of the Euphoria x Half Magic Collection.

Here, you'll find two new products, the Euphoria Eyeshadow Palette with six new shades named after the lead female characters, and the B*tch Ur My Soulmate Extra Plush Lip Gloss. You'll also find four limited-edition shades in iridescent pastels, as well as some cult classics in fun Euphoria packaging, all of which have been used on set to create this season's looks. "I'm so excited for our Euphoria x Half Magic collection to launch," she says. "This collection is for the fans, which is why we wanted to give the products a behind-the-scenes feel. Every product developed was inspired by what we used on set, so you can use them to recreate the show's iconic looks."

And with that, see how Davy got our favorite characters glammed up for this season ahead.

Zendaya's Rue

Rue's glam is more focused on getting her a dewy complexion. Davy says makeup was minimal, using only the Half Magic Dew Lock Setting Spray ($24) to get that natural-looking glow and the Half Magic Cheek Fluff Blush in Magic Brownie ($23) for added color.

Alexa Demie's Maddy

Nothing defines Maddy's look like her signature winged liner. "It's part of her makeup DNA," says Davy. "Established hard from an early age, and therefore functions as her comfort blanket in times when she needs to perform."

For season three, Davy says that Maddy needs to look like she's serious and in control. There's a bit of what she calls a "nuanced villain" element to Maddy's look, where it's not outright evil, but her tactics show some calculation; her glam supports that desperate drive to succeed. We see this in the trailer when Maddy is with Cassie at a rooftop pool, dressed in a fur coat and winged liner. This is a moment where Davy says Maddy hones in on her power. "The audience [will] just know that every single part of that entrance was deliberately measured and planned to establish dominance over Cassie," says Davy.

To match the winged liner, Davy went with more neutral eyeshadow shades and incorporated smoky matte grays, taupes, and browns. There's also occasional color, like burgundy and indigo, in upcoming episodes. For lips, Davy says she used "strong, high contrast" to give Maddy a more modern, moody spin on Hollywood glam.

Sydney Sweeney's Cassie

Davy says Cassie's glam is a more fantastical version of the seductress. "I was channeling a Pam Anderson meets Sabrina Carpenter vibe for her, but with hints of signature Euphoria glam [with] sparkle and winged liner," Davy says. "She wants to be noticed, desired, and a living embodiment of a male fantasy."

In the first episode, we see Cassie pose as a puppy for content. To get the look, Davy used the Sculptitude Lip Liner in I'll Pray for You ($20) and Magic Drip Glitter Lip Gloss in Y2K Cherub ($24) for Cassie's lips.

For the rest of the season, Davy accentuates Cassie's blue eyes (which Davy says is extra piercing and intense this go around), with brown, gray, and black shades like the Half Magic Sparkle Stik in Cloud Kid ($26) and Champagne Snowflake ($26) on the waterline. She gave Cassie frosty eyelids with the Half Magic Glitterpuck in Glimmer Pop ($33) and super upright lashes with the Eye-Electric Mascara ($26) for added definition. For the lips, Davy used lots of the Half Magic Sculptitude Long-Wear Lip Liner ($20) to accentuate the shape before filling them out with sparkly lip glosses and frosty lipsticks, like the Crystal Butter Sparkly Lip Balms ($24) and Magic Drip Glitter Glosses ($12).

Cassie also has a bit of a tan this season, so Davy warmed up her complexion by adding freckles on the nose and cheeks.

Maude Apatow's Lexi

Davy describes Lexi's style as "type A." When we meet Lexi in season three, she is all about impressing her boss at her TV job. "I imagined [Lexi] waking up super early before work, drinking coffee, ironing her collared shirt, and methodically putting on her makeup," says Davy.

One key signature of Lexi's look, the red lipstick, is a callback to the makeup (and life) lesson Maddy gave Lexi in season two. Lexi not only found a go-to lip color but remembered a key piece of advice Maddy taught her: 90 percent of life is confidence. "Lexi learned a lot from this lesson, and now has a serious approach to her glam," Davy says. "She's not a 'tinted moisturizer and go' kind of girl." For the red lip, Davy used the Mouth Cloud in Self Help ($22).

Chloe Cherry's Faye

Rue gets Faye to help pay off the debt she owes Laurie. For Faye's bright eye look, Davy uses the Glitterpuck in Princess Ghost ($33) for a dreamy ice blue shadow and the Magic Drip Glitter Lip Gloss in Dreamie Genie ($24) for her lips. It's the same products that we see on the Silver Slipper Strippers.

Hunter Schafer's Jules

Jules' makeup this season is a reflection of her current emotional state. "We don't see too much joy in her current world," Davy says. "There's something empty about much of Jules's glam this season. I would have loved to do the colorful, more whimsical version of her [role soon to be revealed], but that's not what the scripts called for."

Though Davy says Jules is in a dark place emotionally, we can still expect some fun makeup moments to come. The color palette for Jules this season is more traditional. Think classic red lip and red nails. "Aside from being a classic sign of male desire, Jules's recurring reddish lips and nails are meant to stand out in the shadowy cold atmosphere of her [living space]," says Davy. "In [certain upcoming scenes], we see just a little bit of her old whimsy coming through via iridescent periwinkle sparkly eyeshadow that twinkles in the low light."

For those types of moments, Davy used the new limited edition shade, Glitterpuck Pressed Fairy Dust from the Euphoria x Half Magic Collection. "This is my favorite shade yet," she says.

Audrey Noble is a beauty writer who covers breaking news, writes celebrity profiles, and does deep-dive features about the ways race, gender, sexuality, and other forms of identity impact society via the beauty industry. Previously, she was the beauty reporter at Allure and has held editorial positions at Vanity Fair and Refinery29. Audrey's work can also be seen in PS, Vogue, Harper's BAZAAR, Bustle, InStyle, WWD, and more.