advertisers
advertisers at Beyond Market Intelligence is a file of 4 stories. The newest of them: “InDrive expands beyond rides to capture consumer attention at scale”, “Klaviyo bug exposed user passwords to advertisers”, and “A hidden risk in your app code: third-party location leaks”. InDrive's ad business is scaling fast, and that's worth watching. Klaviyo users who signed up through the platform may have had their passwords exposed to dozens of advertisers, a bug in the tech giant's website revealed. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work… The list below is every advertisers story on Beyond Market Intelligence, newest first.
InDrive expands beyond rides to capture consumer attention at scale
InDrive's ad business is scaling fast, and that's worth watching. Since its July 2025 pilot, the ride-hailing company has served over 2 billion impressions and now attracts more than 2,000 paying advertisers monthly. It's a clear sign that inDrive is moving beyond transportation to capture more consumer spending. For context on how platforms expand their infrastructure, our piece on Cloudflare's Blog finding performance gains with EmDash offers a useful parallel.
Klaviyo bug exposed user passwords to advertisers
Klaviyo users who signed up through the platform may have had their passwords exposed to dozens of advertisers, a bug in the tech giant's website revealed. That is a serious breach of trust for a marketing automation tool. It is a reminder that even established platforms can stumble. We cover similar risks elsewhere, like in our piece on AI agents sharing user images, which highlights how quickly data can slip out of safe hands. For now, Klaviyo customers should change credentials immediately.
A hidden risk in your app code: third-party location leaks
The Electronic Frontier Foundation's new findings should give Android developers pause: the third-party code you embed in your apps might be quietly siphoning user location data, even when permissions seem straightforward. It's a stark reminder that convenience in code often carries hidden costs. We're not here to fearmonger; we're here to encourage a closer look at what you're shipping. For a deeper dive into how similar risks emerge in AI-driven development, our piece on protecting data in the age of AI-powered apps offers practical context.
When privacy promises fail, trust in digital health erodes.
The FTC's lawsuit against Hims & Hers cuts to a simple expectation: when you share sensitive health details, they should stay between you and your doctor. Allegedly, the company used website trackers to hand that data to Meta and Snap for advertising. That is a profound breach of trust, especially for patients seeking care for sexual wellness or mental health. We hope this case pushes the industry toward stricter safeguards.