Agentic commerce
Agentic commerce on Beyond Market Intelligence: a running collection of 2 stories we have gathered and hand-picked because they are worth your time. Every post here touches on agentic commerce in some way — the news, the analysis, the deep dives, and the occasional surprise find. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work with data. New stories are added to this page as we find them, so check back if you want to keep up with what is happening around agentic commerce, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Beyond Market Intelligence is covering right now.
Why AI-driven purchase intent so rarely becomes a completed sale
The rise of AI assistants generating purchase intent presents a surprising challenge: converting that intent into completed sales remains remarkably difficult. Research indicates consumers expect a seamless transition from AI recommendation to purchase, yet most enterprise commerce systems weren't designed for this new dynamic. This disconnect, stemming from a lack of infrastructure capable of handling AI-driven intent, creates friction and abandons consumers. Rezolve Ai’s research highlights a clear penalty for brands failing to bridge this gap – a loss of both transactions and consumer trust.
Mastercard spent decades training its fraud system to see bots as thieves. Now bots are the ones doing the buying.
For decades, Mastercard’s fraud detection system has rigorously identified and blocked malicious bots. Now, the landscape is shifting; the network must increasingly enable legitimate bots to facilitate transactions. As Chief AI and Data Officer Greg Ulrich recently explained, this necessitates a fundamental change to Mastercard’s risk framework, built upon the foundation of 175 billion transactions scored in under a tenth of a second annually. This evolution, and the critical need for agentic identity, mirrors insights from VentureBeat's recent Pulse research.