business users
Beyond Market Intelligence keeps business users in one place: 4 stories so far. The section currently leads with “Hermes Agent developer secures $90M to bring AI agents to business users”, “Fickle enterprise loyalty signals a shift in how AI spending flows.”, and “Empower Business Users to Explore Data Without Writing SQL”. Hermes Agent has raised $90 million to bring AI agents directly to business users, and that funding signals something worth watching. New data shows OpenAI gaining ground with business users as Anthropic holds its own, but the real story is how willingly companies switch between them. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work… The list below is every business users story on Beyond Market Intelligence, newest first.

Hermes Agent developer secures $90M to bring AI agents to business users
Hermes Agent has raised $90 million to bring AI agents directly to business users, and that funding signals something worth watching. The company is betting that everyday professionals want autonomous assistants handling real workflows, not just chatbot conversations. That is a practical, human-centered pitch, and it lands. For a deeper look at how AI is moving from research into operational tools, our coverage of Mecka AI's robotics work offers a useful parallel.

Fickle enterprise loyalty signals a shift in how AI spending flows.
New data shows OpenAI gaining ground with business users as Anthropic holds its own, but the real story is how willingly companies switch between them. Each new model release prompts another flop, and that volatility should worry both investors. Enterprise AI spending looks less sticky than the hype suggests. For a deeper look at how these tools shape user trust, check out "Talking to My AI Clone Taught Me to Question the Tech." The takeaway: loyalty is provisional when every lab keeps raising the bar.

Empower Business Users to Explore Data Without Writing SQL
Most business questions don't need a SQL query, they need a direct answer. This step-by-step guide shows how to build an AI data agent that lets users explore data conversationally, skipping the syntax entirely. It's a practical, human-centered approach to analytics that puts the focus on insight, not commands. If you're curious about the broader implications of talking to AI, "Talking to My AI Clone Taught Me to Question the Tech" offers a thoughtful counterpoint.

Build Platforms Developers Embrace and Business Leaders Champion
Platform teams know the frustration: build something impressive, watch developers ignore it. Lucas Hornung and Christian Matthaei tackled this head-on, offering lessons that feel refreshingly practical. Their advice is direct, get visible to management, listen to stakeholders, and measure what matters with DORA metrics. Make the hidden pain personal, and suddenly the value becomes undeniable. It is a human-centered approach to a technical problem, and that is exactly why it works.