care

care at Beyond Market Intelligence is a file of one story. The newest of them: “Why we project humanity onto AI: and what that means for us”. We are wired to care for the artifacts that seem to care for us. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work… The list below is every care story on Beyond Market Intelligence, newest first.

TechCrunch

Why we project humanity onto AI: and what that means for us

We are wired to care for the artifacts that seem to care for us. Dr. Sherry Turkle captures this pull perfectly: even the most primitive exchange with a relational object draws us in. That instinct explains why AI feels personal, even when we know it is not. It also explains why we must stay clear-eyed. The warmth is real; the judgment is ours. For more on navigating that balance, our piece on keeping your judgement amid the AI sales pitch pairs well here.