Claude Platform
Claude Platform at Beyond Market Intelligence is a file of 2 stories. The newest of them: “Anthropic's S-1 shows how platform cross-selling deepens enterprise loyalty” and “Centralize your AI tools: AWS and Anthropic launch a self-hosted control plane.”. Anthropic's S-1 reveals something telling about enterprise loyalty: more than half of its $100,000-plus customers now use both the Claude Platform and a first-party app. AWS and Anthropic have shipped the Claude apps gateway for AWS, a self-hosted control plane that puts identity, policy, telemetry, and spend caps in one stateless container. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work… The list below is every Claude Platform story on Beyond Market Intelligence, newest first.

Anthropic's S-1 shows how platform cross-selling deepens enterprise loyalty
Anthropic's S-1 reveals something telling about enterprise loyalty: more than half of its $100,000-plus customers now use both the Claude Platform and a first-party app. That's a cross-selling playbook straight out of Amazon's early days, and it's working. When you own two touchpoints, you're not just a vendor, you're infrastructure. For users feeling the weight of outdated tools, this is a glimpse of how sticky smart product ecosystems can become. (See our coverage of how Anthropic's early backers hold billions before the IPO bell rings.)

Centralize your AI tools: AWS and Anthropic launch a self-hosted control plane.
AWS and Anthropic have shipped the Claude apps gateway for AWS, a self-hosted control plane that puts identity, policy, telemetry, and spend caps in one stateless container. It routes inference to Amazon Bedrock or Claude Platform on AWS. That's a practical answer for teams juggling Claude Code and Claude Desktop across their org. Centralizing control without forcing a cloud detour feels like the right next step.