Digital commerce
Digital commerce on Beyond Market Intelligence: a running collection of 2 stories we have gathered and hand-picked because they are worth your time. Every post here touches on digital commerce in some way — the news, the analysis, the deep dives, and the occasional surprise find. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work with data. New stories are added to this page as we find them, so check back if you want to keep up with what is happening around digital commerce, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Beyond Market Intelligence is covering right now.
Shopify says AI search is driving more traffic and sales, not replacing Google
Shopify reports a significant surge in traffic and sales driven by its AI search capabilities, defying concerns of Google displacement. Contrary to fears of cannibalization seen in the publishing industry, Shopify’s AI-powered search has tripled traffic and orders to stores year-over-year in Q2. This demonstrates AI's potential to enhance, not replace, existing search channels. For those interested in leveraging AI for data transformation, explore our guide on "Turn Any CSV into an Executive Report with Python and AI."
Commerce AI has a measurement problem no one is talking about
Commerce AI is creating a significant measurement blind spot that most brands haven't yet recognized. Increasingly, consumers begin their purchasing journey directly with AI platforms, bypassing traditional brand touchpoints entirely. Current analytics tools fail to capture this “AI excluded” loss, leaving brands unaware of potential market share erosion. Rezolve Ai’s research highlights the urgency: a majority of AI-guided shoppers make purchase decisions directly from AI recommendations, demanding a new approach to visibility and measurement.