IPO filing

Anthropic's S-1 shows how platform cross-selling deepens enterprise loyalty

Anthropic's S-1 reveals something telling about enterprise loyalty: more than half of its $100,000-plus customers now use both the Claude Platform and a first-party app. That's a cross-selling playbook straight out of Amazon's early days, and it's working. When you own two touchpoints, you're not just a vendor, you're infrastructure. For users feeling the weight of outdated tools, this is a glimpse of how sticky smart product ecosystems can become. (See our coverage of how Anthropic's early backers hold billions before the IPO bell rings.)