Misaligned

X shifts focus with new rewards for original content creators

X is retiring its Revenue Sharing program, a move that signals a deliberate shift toward Original Content Rewards. It's a practical acknowledgment that misaligned incentives often dilute quality. By focusing on original work, X is betting on creators who bring fresh value to the platform. We see this as a step toward more sustainable monetization, even if it means letting go of a familiar structure. For those tracking platform evolution, our coverage of OpenAI's new cyber model shows similar strategic pivots worth watching.