Shared Context
Shared Context on Beyond Market Intelligence: a running collection of 2 stories we have gathered and hand-picked because they are worth your time. Every post here touches on shared context in some way — the news, the analysis, the deep dives, and the occasional surprise find. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work with data. New stories are added to this page as we find them, so check back if you want to keep up with what is happening around shared context, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Beyond Market Intelligence is covering right now.
Orchestration is the new challenge for CX in the age of AI agents
The rise of AI agents presents a new challenge for customer experience: orchestration. As enterprises rapidly deploy AI across channels, many are struggling to integrate these tools with legacy systems, creating fragmented customer journeys and overburdened human agents. Tata Communications’ Gaurav Anand explains that the shift is moving away from simple automation toward intelligent orchestration—connecting tasks and delivering end-to-end outcomes with a shared understanding of the customer. Discover how this approach, underpinned by a common enterprise ontology, can transform CX.
Atlassian: Why AI speeds up employees but not organizations
Most companies are approaching AI adoption with a focus on individual productivity, missing a critical opportunity to transform team performance. As Dr. Molly Sands, head of Atlassian's Teamwork Lab, explains, while 89% of executives report individual employees speeding up with AI, only 6% can demonstrate clear ROI. Atlassian’s research reveals that high-performing teams leverage shared context, redesigned workflows, and a culture of experimentation—a blueprint for unlocking AI's true organizational value.