win customers

Sustainable Growth Over Viral Fame: Building Lasting Customer Relationships

At TechCrunch Disrupt last week, three voices cut through the hype to argue that chasing viral fame is a trap. A founder and a VC made the case for sustainable growth instead: build lasting customer relationships, not fleeting follower counts. It's a patient, harder path, but one that actually endures. For more on how early sales fit into this picture, read our related coverage of the same event, "Early sales aren't the key to fast startup growth, top founders say."