•1 min read•from TechCrunch
Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
Our take
Netflix is redefining content discovery with the introduction of "Clips," a TikTok-like vertical video feed within its mobile app. This innovative feature is designed to enhance user engagement by showcasing highlights from original programming, enabling viewers to explore new shows and movies effortlessly. By prioritizing accessibility and a user-friendly experience, Netflix aims to transform how audiences connect with its vast library of content. With Clips, discovering your next favorite series or film becomes an intuitive and enjoyable journey.
Netflix is redesigning its mobile app and introducing Clips, a vertical video feed intended to help users discover new content by sharing highlights from original Netflix programming.
Read on the original site
Open the publisher's page for the full experience
Tagged with
#Netflix#Clips#vertical video feed#original programming#content discovery#mobile app#highlights#user engagement#video sharing#streaming services#content highlighting#TikTok-like#user experience#short-form video#video content#social media integration#content strategy#mobile user interface#engagement metrics#app redesign