Ad Request Workflow

How JioHotstar Coordinates Distributed Systems for Real-Time Ad Selection

When a video streams, the ad request behind it is a distributed engineering feat. JioHotstar's Leela Kumili breaks down the real-time workflow, from ad decisioning and waterfall tiering to pacing algorithms and latency optimization. It's a clear look at how service coordination selects personalized ads without stalling playback. For more on how modern systems handle scale, our piece on the Stateless Model Context Protocol offers a useful counterpoint. This is practical, forward-looking engineering worth your attention.