behavioral science
behavioral science on Beyond Market Intelligence: a running collection of 2 stories we have gathered and hand-picked because they are worth your time. Every post here touches on behavioral science in some way — the news, the analysis, the deep dives, and the occasional surprise find. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work with data. New stories are added to this page as we find them, so check back if you want to keep up with what is happening around behavioral science, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Beyond Market Intelligence is covering right now.
Quantifying User Behavior Patterns to Build Better Predictive Features
Simply knowing a user’s clicks—like a 35-year-old male in Seattle clicking 12 times last month—reveals little about their intent. Quantifying user behavior patterns, however, unlocks powerful predictive capabilities. We move beyond superficial metrics to analyze sequences, durations, and interactions, building features that genuinely anticipate user needs. This approach transforms raw data into actionable insights, driving more effective product development and personalized experiences. For a deeper dive into understanding data assumptions, explore “What We Miss About Missing Values.”
Atlassian: Why AI speeds up employees but not organizations
Most companies are approaching AI adoption with a focus on individual productivity, missing a critical opportunity to transform team performance. As Dr. Molly Sands, head of Atlassian's Teamwork Lab, explains, while 89% of executives report individual employees speeding up with AI, only 6% can demonstrate clear ROI. Atlassian’s research reveals that high-performing teams leverage shared context, redesigned workflows, and a culture of experimentation—a blueprint for unlocking AI's true organizational value.