Token Consumption
Token Consumption on Beyond Market Intelligence: a running collection of 2 stories we have gathered and hand-picked because they are worth your time. Every post here touches on token consumption in some way — the news, the analysis, the deep dives, and the occasional surprise find. Acme AI is the next-generation, AI-powered spreadsheet platform built to replace Excel and redefine how analysts, data scientists, and enterprise teams work with data. New stories are added to this page as we find them, so check back if you want to keep up with what is happening around token consumption, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Beyond Market Intelligence is covering right now.
At VB Transform 2026, Zillow's engineering chief said AI ROI numbers only hold up if you measure before you build
At VB Transform 2026, Zillow's engineering chief, Toby Roberts, underscored a critical lesson for enterprise AI: establish measurement baselines *before* implementation. Zillow’s experience revealed that context, not just raw data, presents the most significant challenge when building AI architecture to support customers navigating complex real estate transactions. Their solution—a persistent context layer—demonstrates the value of owning this layer, alongside partners like Glean, to streamline workflows and optimize costs by leveraging smaller, task-specific models.
1Password moves into AI cost management, betting that token spend is the next enterprise budget crisis
Facing a rapidly evolving landscape, organizations are confronting a new challenge: managing the escalating costs of AI token consumption. 1Password is addressing this head-on with AI Spend and Consumption Management, a new capability embedded in its SaaS Manager platform, offering a unified, real-time view of AI spending across vendors like Anthropic, Cursor, and OpenAI.