Transform Your Survey Data into Instant Word Frequency Insights

If you're looking to analyze written responses in your spreadsheet, there's a simple way to count the unique words in a column and track their frequency using spill formulas.

3 min readMicrosoft Excel | Help & Support with your Formula, Macro, and VBA problems | A Reddit Community

When a Reddit user asks how to turn a column of survey responses into two columns, one listing every unique word, the other showing how often each appears, they are not asking for a trick. They are describing a workflow that should already be trivial. And in a traditional spreadsheet, it is not. That is the real story here.

What this user wants is straightforward: take column B, split the text into individual words, remove common stopwords like "the" or "she," then spill the results dynamically so the list updates as new responses come in. That is a single logical request. Yet in legacy spreadsheet tools, achieving it requires a patchwork of helper columns, array formulas, and manual maintenance. The user is not asking for something exotic. They are asking for basic text analysis, the kind that any modern data tool should handle without friction. The fact that they have to post the question at all reveals a gap between what spreadsheets promise and what they deliver.

Our view is plain: this should be a one-formula operation. An AI-native spreadsheet can parse the column, tokenize the text, filter out stopwords, and return the frequency table in a single spill range. No VBA. No add-ins. No copy-paste. The user's instinct to remove common words is smart, it cleans the signal, but the tool should make that optional, not require manual curation. The real opportunity here is not just solving this specific problem. It is recognizing that survey analysis, content audits, and customer feedback loops all depend on the same pattern: unstructured text, structured counts, instant insight. When a spreadsheet can do that natively, the user stops wrestling with workarounds and starts asking better questions.

For the person who posted this, the next step is not to hunt for a complex formula. It is to evaluate whether their current tool treats text as a first-class data type or as a second-class nuisance. If it feels like pulling teeth to get a word count, the spreadsheet is the bottleneck, not the user. The solution exists. It is time to explore a tool that makes this task as simple as it should be.

From Microsoft Excel | Help & Support with your Formula, Macro, and VBA problems | A Reddit Community

Is there a way to take a column and use a spill formula to return in the next two columns A) the words the column consists of and B) the count that the word appears in from the column?

background: I have a spreadsheet where column A is the survey ID and B has the written responses from the survey. I want to take column B and make a formula that returns the count of every word from column B. I am likely going to remove common words like the or he she etc so it runs better.

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